Jan 5, 2007

Vincent Sardi Jr dies

The official end of an era.
Sardi’s shone brightest on the opening night of a Broadway show, and in the 1960s, a show opened nearly every night. The ritual never varied. In a line that stretched down 44th Street, theatergoers, theater insiders and celebrity watchers clamored for a table, hoping against hope to be seated on the first floor, where they could see cast members, producers and the playwright of the moment entering the restaurant after the curtain rang down. As the actors made their way to their tables, the diners would stand and applaud.

Once seated, the actors, producers and playwright would put on a brave face waiting for the reviews. The first 25 copies of The New York Times and The New York Herald Tribune were rushed over to Sardi’s from the printing presses at midnight, with the review pages marked. Mr. Sardi would man the telephone, taking calls from friends of the cast, ticket brokers and newspaper columnists eager to get a read on the fate of the new play. If the reviews were poor, a pall descended over the dining room, and diners would slink out the door. If the reviews were good, it was Champagne all around and a celebration until the wee hours.

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