This is a nice aim. Wouldn't it be lovely if everyone believed they were externally beautiful, and Dove is right, a freckly face or a plump body doesn't necessarily exclude you from this category. But the campaign, which attempts to show less conventional forms of beauty, completely fails to accept the idea that some people are ugly. And more importantly, that this is OK.
In seeking to widen the definition of beauty, Dove actually makes the situation worse for those who still don't correspond to it. Now that their vision of beauty isn't just an unrealistic size eight clothes hanger, but many other things too, if you don't fall into any of them you're well and truly excluded.
Apr 20, 2006
Face it: Some people are just plain ugly
Ellie Levenson doesn't like Dove's "Campaign for Real Beauty."