Culinary illiterates

Food companies like Kraft have had to dumb down their recipes so today's cooks will be able to follow them.

"Thirty years ago, a recipe would say, 'Add two eggs,' " said Bonnie Slotnick, a longtime cookbook editor and owner of a rare-cookbook shop in New York's Greenwich Village. "In the '80s, that was changed to 'beat two eggs until lightly mixed.' By the '90s, you had to write, 'In a small bowl, using a fork, beat two eggs,' " she said. "We joke that the next step will be, 'Using your right hand, pick up a fork and . . .' "

Another reason, perhaps, for the popularity of "meal assembly centers." Although these people are pretty damn stupid; the sort of people for whom the 800 number on the back of the case of toilet paper was instituted.

At a conference last December, Stephen W. Sanger, chairman and chief executive of General Mills Inc., noted the sad state of culinary affairs and described the kind of e-mails and calls the company gets asking for cooking advice: the person who didn't have any eggs for baking and asked if a peach would do instead, for example; and the man who railed about the fire that resulted when he thought he was following instructions to grease the bottom of the pan -- the outside of the pan.

Via Jordana.