Feb 25, 2008

Fashion tribes

Everyone looks like everyone else.
Dutch photographer Ari Versluis ... has spent the last 14 years documenting the disconnection between our human desire to feel unique while also belonging to a greater whole. Since 1994, he and his stylist, Ellie Uyttenbroek, have travelled the world seeking to document the dress codes of different social and cultural groups. What they discovered was a series of modern fashion tribes - people who dress the same, often without even realising it.

In Beijing, they found students wearing brightly coloured tracksuits and double-strapped rucksacks. In Bordeaux, they photographed a series of housewives in the same subconscious uniform of dreary beige dresses carrying capacious handbags. In Rotterdam, it was young men in graphic-print hooded tops, each one posing with the same slouched shoulders and sulky stares. In Praia, Cape Verde, they sought out the elderly men with flat caps and high-waisted trousers who looked like extras from Buena Vista Social Club

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