Dutch photographer Ari Versluis ... has spent the last 14 years documenting the disconnection between our human desire to feel unique while also belonging to a greater whole. Since 1994, he and his stylist, Ellie Uyttenbroek, have travelled the world seeking to document the dress codes of different social and cultural groups. What they discovered was a series of modern fashion tribes - people who dress the same, often without even realising it.
In Beijing, they found students wearing brightly coloured tracksuits and double-strapped rucksacks. In Bordeaux, they photographed a series of housewives in the same subconscious uniform of dreary beige dresses carrying capacious handbags. In Rotterdam, it was young men in graphic-print hooded tops, each one posing with the same slouched shoulders and sulky stares. In Praia, Cape Verde, they sought out the elderly men with flat caps and high-waisted trousers who looked like extras from Buena Vista Social Club
Feb 25, 2008
Everyone looks like everyone else.