Googling baby names

To get a high search rank for your baby.

Before Abigail Garvey got married in 2000, anyone could easily Google her. Then she swapped her maiden name for her husband's last name, Wilson, and dropped out of sight.

In Web-search results for her new name, links to Ms. Wilson's epidemiology research papers became lost among all manner of other Abigail Wilsons, ranging from 1980s newspaper wedding announcements for various Abigail Wilsons to genealogy records listing Abigail Wilsons born in the 1600s and 1700s. When Ms. Wilson applied for a new job, interviewers questioned the publications she listed on her résumé because they weren't finding the publications in online searches, Ms. Wilson says. (See Google results for Abigail Garvey and Abigail Wilson.)

So when Ms. Wilson, now 32, was pregnant with her first child, she ran every baby name she and her husband, Justin, considered through Google to make sure her baby wouldn't be born unsearchable. Her top choice: Kohler, an old family name that had the key, rare distinction of being uncommon on the Web when paired with Wilson. "Justin and I wanted our son's name to be as special as he is," she explains.

It's one thing to want to give your baby a unique name, quite another to name him after a faucet.