But money trumps all.
Suppose you’re an ordinary-looking guy whose online picture is ranked around the median in attractiveness. (In the study, the ratings of attractiveness were done by independent male and female observers hired by the researchers.) And suppose you’d like to be as successful with women as a guy whose picture is ranked in the top tenth. Then you’d need to make $143,000 more than him. If your picture is ranked in the bottom tenth, you’d need to make $186,000 more than him.
Similarly, according to the study, a 5-foot-0 guy would need to make $325,000 more than a 6-foot-0 man to be as successful in the online dating market. A 5-foot-4 man would need $229,000; a 5-foot-6 man would need $183,000; a 5-foot-10 man would need $32,000. And if that 6-foot-0 man wanted to do as well as a 6-foot-4 man, he’d need to make $43,000 more.