"Darling, you are sooo naughty," purrs an elegant sari-clad woman glowing out of primetime television.
Going by the name of Begum (Lady) Nawazish Ali, she hosts an eponymous talk show that has taken Pakistan by storm.
Flirting and skirting her way through politics, society gossip and plain old sexual chemistry, Begum has become the most popular icon to inundate Pakistani fantasy in a while.
How is this possible in Pakistan where what is acceptable behaviour from female actors is still largely determined conservative Islamic values?
The answer lies in the identity of the Begum - who is a woman in every sense except the biological one.
"I am God's child," says a smiling Begum Nawazish Ali, or Ali Saleem to give him his birth name, talking to the BBC in his "normal guise".
Nov 6, 2006
Pakistan's favorite transvestite
Talk show is so popular, politicians ask to be invited.