Books are turning up in the oddest places these days.
With book sales sagging — down 2.6 percent as of August over the same period last year, according to the Association of American Publishers — publishers are pushing their books into butcher shops, carwashes, cookware stores, cheese shops, even chi-chi clothing boutiques where high-end literary titles are used to amplify the elegant lifestyle they are attempting to project.
What began as a trickle of cookbooks in kitchen shops and do-it-yourself titles in hardware stores has become, in recent months, the fastest growing component in many major publishers’ retail strategies.
Nov 2, 2006
Does Jane Austen go with my sweater?
New outlets for books.