"I really do think that it's the best gift I can give this audience, so thanks to our friends at Bank of America -- they thought this was a good idea, too . . . you will each go home with $1,000! . . . One thousand dollars! Okay?" Oprah asked, rhetorically.
Wildly enthusiastic audience response -- though, in truth, nowhere near the level of studio hysteria achieved when she gave audience members those Pontiacs. Still, a pretty happy crowd.
Then came the Trick.
The $1,000, she told them, will be doled out in the form of debit cards, and recipients must spend all of their money on a charity of choice. What she was actually giving them, Oprah said with all the patronization of a woman whose financial worth has been put at $1.5 billion, is "the best feeling in the world."
Definite dimming of enthusiasm in studio to level now far below car giveaway, which has become the gold standard of audience giveaway hysteria.
Oct 31, 2006
Thanks a lot, Oprah!