The self-proclaimed King of All Media once commanded a national audience of 12 million daily listeners before jumping to satellite in January. But since then, his kingdom has shrunk to a small fraction of that size. Meanwhile, the shock jock's main replacements thus far have failed to hold very much of the former flock.I guess Howard is funnier when he's free. I don't really understand talk radio. I can listen to maybe 20 minutes of Howard Stern before I have to turn the dial. Ditto for Rush Limbaugh. They can be amusing in extremely small doses. But I just don't wanna hear anyone yammer on for hours at a time. Except these guys, who are really kind of a guilty pleasure which I indulged in pretty regularly in New York--especially during baseball season. And I can't explain that either.
According to industry analysts, the new Stern math scans something like this: At best, he took between 1 million and 2 million listeners with him, and his replacements, spread across many of the country's major radio markets, are drawing numbers in a similar range.
That leaves 8 million to 10 million nomadic listeners nationwide wandering the terrestrial radio dial in search of a new voice or sound to lead them out of the morning drive-time wilderness. Call them the Howard Stern diaspora, those legions unwilling to fork over satellite subscription fees and unimpressed by pretenders to the throne.