"At some point your editor will start saying - why are we paying you this much money when Joe Bloggs the pyjama blogger is writing comment that is better than yours?"
The reticence of some traditional journalists to engage with blogging, he said, could be to avoid highlighting their own shortcomings.
But rather than signalling the 'death of big journalism', citizen media and internet culture - particularly blogging - has fostered a spirit of transparency and whistle-blowing. This is already having a knock-on effect on the traditional practices of both journalism and corporate advertising.
Mar 30, 2006
Message to journalists: 'You're screwed'
If there's a blogger out there who's better than you, Ben Hammersley at the Media Guardian Changing Media Summit.