Eat two candy bars and call me in the morning

Chocolate: It's good for you. Or at least pushing it as good for you is good for business.

During a talk with analysts this month, Richard H. Lenny, the chief executive of Hershey, called the dark chocolate category a "major growth platform." He told of a new Yale University study - sponsored by Hershey and yet to be peer-reviewed - that found that eating Hershey's Extra Dark chocolate improved blood pressure and blood flow because of the candy's higher level of natural flavanol antioxidants. In the study, 45 people were fed 2.6 ounces (two servings) of Extra Dark, which also contained 420 calories.

"These results enable us to better communicate with consumers the positive aspects of antioxidants and dark chocolate," Mr. Lenny said.

Mmmmm. Dark chocolate.