Meet Japan's new Ronald McDonald.
Traditionally, Ronald McDonald would goof about in oversized shoes and baggy yellow overalls in a frantic and successful pursuit of Hamburgler.
In the Japanese TV commercial the foxy female version, with shoulder-length straight auburn hair in place of Ronald's frizzy mop, smoulders at the camera in a flowing yellow dress, and later a red and white striped bikini with thigh-length leggings and red high heels.
But the man behind the campaign insists he did not create a female Ronald McDonald - but merely appropriated his instantly recognisable outfit.
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