Sep 26, 2005

The end of the lad with the bulging forehead

Jeeves will no longer adorn the pages of Ask Jeeves.
Search site Ask Jeeves is getting rid of the iconic valet that has been its companion since its earliest days.

Citing "user confusion" over what the butler character represents the search site has said that Jeeves will soon be phased out.

There is no firm date for when the character will disappear from the Ask site, but it will soon stop being the brand's most prominent icon.

Just as well, really. Over the past year, the site has given the valet a most un-Jeeveslike makeover. Heaven knows what would have come next.

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